Online Collectables

Singles Day

Singles’ Day is the world’s biggest shopping event. In less than a decade, Alibaba Group Holding Ltd. turned a quirky celebration for unmarried young adults in China into a global extravaganza drawing in thousands of retailers and hundreds of millions of shoppers of all ages — hitched or otherwise. It’s spread to other e-commerce operators and will include more brick-and-mortar stores than ever before this year. The big unknown: To what extent, if any, the brewing U.S.-China trade war will cut into Singles’ Day sales… read full article

https

Starting in July, Google Chrome will mark all HTTP sites as “not secure,” according to a blog post published today by Chrome security product manager Emily Schechter. Chrome currently displays a neutral information icon, but starting with version 68, the browser will warn users with an extra notification in the address bar. Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign. Google has been nudging users away from unencrypted sites for years, but this is the most forceful nudge yet. Google search began down-ranking unencrypted sites in 2015, and the following year, the Chrome team instituted a similar warning for unencrypted password fields. The Chrome team said today’s announcement was mostly...

mailbox

Nobody reads an email newsletter. Just like nobody watches American Idol and I’m a Celebrity. Nonetheless, all three formats are still very much alive. This article is only about the newsletter, which many brands still consider to be one of the most robust sales channels. The Email is Far From Dead. The email is an ancient service, and it already existed during the days of the Arpanet. Thus, it is no surprise that it is declared dead now and then. After all, the new is always the enemy of the old. And if the tech Taliban were in charge, the days of the good old email would be long gone. Luckily, there are other people...

Companies ought to carry out adequate checks on the ability of borrowers to repay travel loans on time. Otherwise, a surprise disruption such as an Icelandic volcano or an economic downturn could prompt defaults. Several major sellers of travel, such as Expedia, United, JetBlue, Southwest, and Lufthansa, are testing extending credit to U.S. consumers to enable them to pay for their vacations over time rather than up-front. Paying for a trip in monthly payments primarily appeals to consumers with average credit ratings who are willing to accept short-term, interest-based loans. But consumers with high credit scores also appear to be getting tempted into splurging on luxury trips if companies lend them credit on attractive terms.The...

decentralize

Beyond the semi-monopolies of Uber and Airbnb… Four years ago, on Christmas Eve in my small hometown of Yakutsk, the temperature fell down to freezing -45°C and all the local taxi services simultaneously doubled their prices — leaving loads of people stranded in the Siberian winter. Angry and frustrated, a bunch of students formed a public group on VK.com, a popular Russian social network, where anyone could submit a request for a ride, and those who owned cars could accept their calls for help. A year later the group had 50,000 subscribers. A little later on, I gathered a lean team and transformed the group into a mobile app based on the same simple premise...

Minimal Designs

As web design focuses more and more on good user experience, designers need to create the most usable and attractive websites possible. Carefully applied minimalist principles can help designers make attractive and effective websites with fewer elements, simplifying and improving users’ interactions. In this article, Nick Babich discusses some examples of minimalism in web design, things to consider when designing minimalist interfaces, and explain why sometimes “less is more”. If you’d like to get more creative with your own designs. A Short History Of Minimalist Design Some web designers mistakenly think of minimalism as a primarily aesthetic choice. To avoid the pitfall of focusing only on aesthetics, let’s be clear about the roots of minimalist...

B2b

Marketing isn’t about products, it’s about the people who use them. Understanding these people, from the language they use to the interests and values they hold, will ensure your marketing has impact. While demand comes from consumers, business to business marketing is about meeting the needs of other professionals. These are the people you want to reach, and that means taking a unique approach. B2B vs B2C: What’s the big difference? B2B and B2C audiences are opposites in many ways, but they’re identical in many others. They’re people with different needs, challenges and wants, looking for something that will add value to different aspects of their lives. The B2B market is largely seen to be...