TikTok has been in the media spotlight for quite some time. Even in light of its speedy climb to success, it’s not easy to figure out why the app succeeded where so many social media challengers failed. Creative, fast-paced, and always delivering content to users, TikTok has given creators and influencers a substantial profile, and arguably the biggest shortcut to a huge audience – all of which are possible explanations. But the question many are now starting to ask, as the app increasingly receives more attention from marketers and government bodies worldwide, is how do consumers and brands actually use it? And, what does this suggest about the future of social media? Research from a...
We tweet, we like, and we share— but what are the consequences of our growing dependence on social media? As digital platforms increasingly become a lifeline to stay connected, Silicon Valley insiders reveal how social media is reprogramming civilization by exposing what’s hiding on the other side of your screen. View on Netflix
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Walmart announced a new partnership with e-commerce shopping platform, Shopify, now used by over 1 million businesses. The deal will open Walmart’s Marketplace to Shopify’s small business sellers, with the goal of bringing 1,200 Shopify sellers to the marketplace this year. The partnership will greatly expand the reach of the participating brands by placing them in front of Walmart Marketplace’s 120 million monthly visitors. The partnership is a direct shot at Amazon, which today promises third-party sellers the ability to reach more than 300 million customers worldwide and even offers help with shipping, returns and customer service by way of Fulfillment by Amazon. Walmart, meanwhile, has been steadily working to make its own marketplace a...
Natalie Zmuda, global executive editor of Think with Google, talks to Marvin Chow, VP of consumer apps marketing at Google, about how brands can put their customers first and deliver great mobile experiences. They talk about how Google balances data with empathy to deliver relevant, helpful experiences across channels.
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Siva Vaidhyanathan, professor of media studies at University of Virginia, says Facebook’s 2.5 billion users are impossible to monitor using artificial intelligence. He appears on “Bloomberg Technology.”
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The world’s most valuable tech companies profit from the personal data you generate. So why aren’t you getting paid for it? In this eye-opening talk, entrepreneur and technologist Jennifer Zhu Scott makes the case for private data ownership — which would empower you to donate, destroy or sell your data as you see fit — and shows how this growing movement could put power (and cash) back into the hands of people.
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