Enterprise-size companies must work harder to maintain a strong competitive position to have loyal customers. This requires their leaders to implement systems that understand customer’s needs and create 1:1 experiences that once resembled traditional retail and predict future needs, providing personalized experiences as a result.
Personalization – being able to achieve a 360-degree view of the customer and enhance the buyer’s journey – carries advantages for both large enterprises and the customer. For the customer, it offers convenience. For the company, it establishes targeted eCommerce, which has the advantages of higher conversion rates. Whether you are a well-known or an up and coming brand, it’s not just about making online sales; it’s about experiences that keep the ever-demanding customers coming back.
(Source: Forbes / )