Nov
24
2016

The Power of Big Data and Psychographics

In a 10 minute presentation at the 2016 Concordia Summit. In a 10 minute presentation at the 2016 Concordia Summit Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling has made them a leader in behavioral microtargeting for election processes around the world.

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