Your phone is full of apps, and you’re done downloading new ones — unless they’re Snapchat or Uber. The mobile app boom kicked off in July 2008, when Apple introduced the App Store. Now it is over.
People are still making plenty of apps, of course. And many people are still downloading them. But the go-go growth days are gone.
If you are an independent app developer or publisher, you have probably known this for a while, because you have found it very difficult to get people to download your app — the average American smartphone user downloads zero apps per month.
But now even the very biggest app publishers are seeing their growth slow down or stop altogether. Most people have all the apps they want and/or need. They’re not looking for new ones.
Last month, the top 15 app publishers saw downloads drop an average of 20 percent in the U.S., according to research from Nomura, which relies on data from app tracker SensorTower.
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