Understanding the New Accessibility Requirements
The European Accessibility Act (EAA) introduces new standards to ensure that websites and online services are accessible to all users, including those with disabilities. Businesses operating in the EU must prepare for compliance before the official deadline of June 28, 2025 to avoid potential legal consequences.
Who Needs to Comply?
The EAA applies to businesses offering digital products and services in the EU market, including:
- E-commerce websites
- Banks and financial service providers
- Online ticketing and travel platforms
- Telecommunications companies
- Software and hardware providers
Public sector organisations have already been required to meet accessibility standards under the EU Web Accessibility Directive 2016/2102, but from 2025 onwards, private companies in these sectors must also comply.
Are Companies Outside the EU Affected?
Yes, businesses outside the EU that sell to or serve EU customers must also comply. This includes:
- Hotels and travel agencies offering bookings to EU residents
- International airlines and transport services
- E-commerce stores shipping to EU customers
- Software platforms and digital services used in the EU
If your website offers pricing in euros, multilingual support for EU countries, or explicitly targets EU consumers, ensuring compliance is recommended.
What Are the Accessibility Requirements?
The Web Content Accessibility Guidelines (WCAG) 2.1, Level AA form the basis of compliance. Key aspects include:
- Scalable text and high-contrast design for readability
- Keyboard navigation for users unable to use a mouse
- Alternative text for images to support screen readers
- Accessible forms and interactive elements
- Captions and transcripts for videos
Why Consider a Website Refresh?
Instead of just making adjustments for compliance, a full website refresh or redesign may be a smart investment. Not only does it improve accessibility, but it can also enhance user experience, SEO, and site management tools for administrators, making content updates and backend operations more efficient.
How to Future-Proof Your Website
- Use accessibility testing tools regularly
- Ensure a responsive, user-friendly design
- Train your team on accessibility standards
- Plan for ongoing updates to maintain compliance
How to Future-Proof Your Website
- Use accessibility testing tools regularly
- Ensure a responsive, user-friendly design
- Train your team on accessibility standards
- Plan for ongoing updates to maintain compliance
Final Thoughts
With June 28, 2025 approaching, businesses should take proactive steps to improve website accessibility. By investing in a compliant, user-friendly digital experience, you can avoid legal risks and enhance customer engagement.
If you need help assessing your website’s compliance or planning an accessibility-friendly refresh, get in touch with us today.
Category: Online Collectables