TikTok has been in the media spotlight for quite some time. Even in light of its speedy climb to success, it’s not easy to figure out why the app succeeded where so many social media challengers failed. Creative, fast-paced, and always delivering content to users, TikTok has given creators and influencers a substantial profile, and arguably the biggest shortcut to a huge audience – all of which are possible explanations. But the question many are now starting to ask, as the app increasingly receives more attention from marketers and government bodies worldwide, is how do consumers and brands actually use it? And, what does this suggest about the future of social media? Research from a...
We tweet, we like, and we share— but what are the consequences of our growing dependence on social media? As digital platforms increasingly become a lifeline to stay connected, Silicon Valley insiders reveal how social media is reprogramming civilization by exposing what’s hiding on the other side of your screen. View on Netflix
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