Archives 05/2016

Trip adviseor

In its latest report, “Luxury Hotels: Regional Search Strategies,” New York-based brand consultancy L2 suggests upper upscale and luxury hotel brands should be looking to TripAdvisor more often than they are now. As hotel brands are forced to compete in an increasingly crowded online marketplace with both online travel agencies (OTAs), as well as Google Hotel Ads, it’s becoming more and more difficult for hotels to make it to the first page of Google search results for hotels in a specific city. L2, which compiles an annual “Digital IQ Index” of 55 luxury hotel brands, found the following: Brands that invest in affiliate site pages like those on TripAdvisor and establishing partnerships with them can...