It’s been over a year since Google last unrolled a new Penguin update, and now it looks like they’re ready to catch up. Google recently confirmed that the most recent iteration of their large-scale “Penguin” algorithm update started rolling out late on Friday night (October 17th). One of Google’s Webmaster Trends Analysts recently hinted that the latest Penguin update would be coming out soon, but as of October 17, we have full confirmation that the update is live and currently unfolding.
Penguin is an algorithm, originally launched in April of 2012, that identifies evidence of what Google identifies as “webspam” (occurring both on and off a website), and significantly penalizes websites identified as being guilty of spammy, manipulative tactics by drastically reducing their visibility in its search results.
Like with the initial Penguin rollout and its 2.0 follow-up, there’s a chance any website will be affected. If you’ve noticed a major change in rankings and organic search traffic, you need to be proactive to diagnose and correct the actions that caused the Penguin penalty. In this article, I’ll explain how Penguin 3.0 works, how it connects to previous Penguin iterations, how to tell whether you’ve been affected, and of course, what you can do to recover if you’ve been hit. (Jayson DeMers for Forbes). Read more
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