Inside is an unprecedented collection of 17 interviews with the CEOs of virtually all of the world’s top online booking sites, including an extensive, book-only interview with the Priceline Group’s Darren Huston. Huston became CEO of the Priceline Group on January 1, 2014 after being appointed CEO of Booking.com, a role he retains, more than three years ago and turning it into Priceline’s most valuable asset. Aimed at the strategists, marketers and technologists in travel, the Skift Trends Reports provide you with the latest intelligence on travel trends.
Below is a short excerpt from the interview. In addition to discussing Priceline’s challenges with Google and TV advertising, Huston addresses what he doesn’t like about travel metasearch despite owning Kayak, why he’s in “constant discussions” with HomeAway, the Priceline Group’s perspective on tours and activities, and why the company acquired OpenTable, Buuteeq and Hotel Ninjas… read more
Category: Online Collectables